About Mark Fitzgerald

– Fashion Photographer

e-commerce-photography-mark-fitzgerald fashion photographer

Hi I’m Mark.

Fasion Photographer

I am a professional advertising, fashion photographer and commercial photographer with a particular flair for photographing people.

Every image conveys a message and as a commercial photographer it’s my job to interpret the brief to ensure my shoot is on-message.  Whether it’s “These shoes are so comfortable” or “Your life will be better if you employ our services”, commercial and advertising photography is all about delivering that message with an image in a way that speaks the visual language of your audience.

The nerd inside me loves the technical aspect: Light, lenses, angles and electronics of being a fashion photographer.  The extrovert in me also loves that my performance behind the camera is what generates the response of the models in front of the lens. They say the camera sees both ways and I like to think there is a little of me in every model’s performance.

A forte’ of mine is shoot production: The planning process where the concept is created, locations scouted, all the professionals are pulled together, briefed and booked.  Selecting the team for a shoot is an integral part of every shoot plan as the success of the shoot relies upon the combined performances of all those involved.  When it comes to booking a team, my philosophy is to use the people whose default setting is the outcome we want to achieve. Instructing them to do what they do then becomes easy.

My personal on-set specialty is to connect with the subject on a personal level.  It is only by genuinely being interested in your subject that they will connect, open up and give a performance that offers honesty and vulnerability.

If you would like to connect please get in touch.  I love to have a coffee and chat about ideas, so I’d be very glad to have one with you and hear about your next project.

Chat soon  🙂


Fashion photographer Mark Fitzgerald, at work and play.

Nice Reviews, Thank You  🙂

I have worked with Mark on a few different shoots over the past couple of years. From the first shoot to the most recent shoot Mark makes the whole experience, easy, stress free, very efficient and creates the perfect image for me every time. If you get the chance to work with mark you will soon realize you are in very experienced capable hands. He goes above and beyond on any project and always achieves an amazing result. Its always a pleasure, I can’t recommend him enough.

– Sarah Armstrong

Working with Mark is a pleasure. I started working with Mark in 2013 and since then he is the only person that I exclusively use for all photo and video footage. I have a range of products that I require high quality images and videos and Mark always understands the brief and what I need. I have recommended Mark to many of my colleagues as I know that they will not be disappointed.
What I truly appreciate about working with Mark is his easy going yet professional personality. Often Mark will make suggestions that improves on the original concept, and to me, that is priceless.

Marietta Marietta Mehanni

We worked with Mark on a tricky product shoot with well over 100 products and dozens of different types of photos.

Mark was brilliant to work with, super professional, great communication and easy-going, and the end product exceeded our expectations.

Would highly recommend Mark, and will definitely be working with him again in the future.

– Sean Bolger

Mark Fitzgerald : fashion photographer

Mark Fitzgerald also runs the Epic Studio in South Yarra, home of Epic Executive Portraits.