Male model poses differ greatly from female poses.  We usually expect female models to accentuate posture and exaggerate length, but we expect male models to appear more relaxed and effortless.


This post covers male model poses; I also have a post for female model poses.


Basic Male Model Poses

It could be argued that basic poses is where the male model lives.  Although Zoolander put a great deal of emphasis on deliberate movement and extreme expressions, the reverse is actually true.  Most of male modelling involves relaxed, almost expressionless looks.



Watch campaign melbournesunglasses advertising campaign MelbourneYellow Earth sheepskin clothingDom Shipperley Melbourne Rebels [/vc_column_text][vc_column_text]You can mix up the poses by:

  • Shifting weight from left to right
  • Clasp hands/hands in pockets/arms folded
  • Touch the product (Shirt collar, watch, shoelaces)
  • Look down the lens/off camera/down at shoes


Seated Poses

Seated poses are great for compressing the body into a smaller image.  This is particularly useful if you are advertising a small product like shoes, bags or jewellery.  [/vc_column_text][vc_column_text]

Model Portfolio Photographer MelbourneYellow Earth sheepskin clothingsportswear advertising campaign

[/vc_column_text][vc_column_text]To make the seated pose a success, think about:

  • Be careful you don’t make the shot too “crotchy”.  Turn the subject or lean them forward to avoid this.
  • Are you using the right seat height for the shot?  If it looks or feels awkward, perhaps you should use a lower or higher seat.
  • Ensure that if you’ve previously been doing a standing pose, that you bring the light down to meet the new seated pose.



Stepping it Up

Beyond the standard poses there are plenty of poses that can gain attention. This can include laughter and new expressions that might have previously been risky.  You can also play with movement to add another dimension.  Personally I find “doing” in images to be a much better marketing tool.  My social media uploads with movement or action of some kind gain much more traction than stationary poses.[/vc_column_text][vc_column_text]

Billi Blues Advertising CampaignModel Portfolio Photographer Melbournecampaign photographer

[/vc_column_text][vc_column_text]Try to:

  • Jump or walk
  • Have a laugh, pull a face.
  • Play with or touch the thing you’re advertising
  • Crouch, sit, or lie down.