South Cali Sunglasses is a relatively new brand, but they’re hitting all the right notes with their marketing. South Cali definitely have the look sorted because their design is massively appealing to the beach and festival crowd. They’re nailing it on social media which is good news because this generation is going to be all over them. In this campaign we shot a lookbook feel with emphasis on showing the sunglasses. Stay tuned for the next campaign which we will shoot lifestyle based, which means we will be at the beach in the waves and lazing on the sand!