We designed the Hygge watches advertising campaign to bring this Scandinavian watch to the Australian audience. Hygge are beautifully designed and the company wins awards for creating such original, beautiful watches. Our team decided to use Melbourne’s famous Degraves Street cafe’ culture along with the iconic Southbank backdrop. The challenge, though, was to shoot these iconic locations without making the images look cliché Melbourne streetscapes. We were able to pull this shoot together with very short notice and deliver 7 campaign images as well as 10 social media images.