Fashion Photographer Melbourne


A Fashion photographer Melbourne sees the world as a backdrop and your brand on a pedestal.


Fashion is a strange contradiction and juxtaposition of normal advertising rules.  It breaks all the rules, yet also sets them.  It distances itself from standard marketing images but also somehow epitomises advertising.  For me, fashion advertising photography is the best reason to pick up a camera.


Fashion Photography falls into a few categories:


Fashion Advertising

As you walk through a shopping center the posters in store windows leap out at you.  They wreak of sophistication, class, attitude and aspiration.  You want to be the person on the poster, or at least to be near them.  You want to wear their clothes, smell like their perfume, adorn yourself with their jewellery and to literally walk in their shoes.  You want this not because the image in the poster is perfect, but because it makes you feel something.  It makes you aspire.  It makes you covet.  And so you buy.



A lookbook is a catalogue of your products available for purchase, but it doesn’t need to be boring.  A lookbook does need to be colour-accurate and show the texture and fall of a garment.  It needs to show the precise shade of a lipstick or the reflective properties of a leather handbag.  You can, however, add your own style to a lookbook by shooting it in an appropriate location or against an interesting backdrop.  Styling with some complimentary props or showing the movement of an item also adds interest.


Fashion Editorial

This is where we can push boundaries.  A fashion editorial piece needs to entertain. This can be done with great lighting, or interesting styling.  We can tell a story or take the viewer on a journey.  The message can be obvious or subliminal and sometimes there is no message at all, only the wonder of beauty.  Fashion editorial is a creative smörgåsbord with an unlimited world of possibilities and still uncharted territory to explore.



Engaging a Fashion Photographer Melbourne


Finding a fashion photographer can be tricky.  It’s an artsy business where genius can be mistaken for flakiness and vice versa.   Establishing professionalism can be done by checking previous work and references, but to assist, here are a few questions you might want to ask your potential fashion photographer.


How do you think we should shoot this campaign?

You will have a good idea of what you think you want, but chatting to your photographer about their ideas might give you inspiration.  Then again, it might tell you that you are speaking to the wrong person for your label.  Creatives are more driven for success if they are working towards a concept they believe in, so make sure you’re all on the same page.


Are you open to viewing our mood board?

Some photographers are able to work with a brief.  Others may need autonomy over the shoot direction.  Decide how much control you want to have over the outcome and ensure you are relinquishing no more of that control than you are willing.


How long will it take for image delivery?

Your photographer may have a lot of other work on, so it is important to be up-front with each other about the urgency of the shoot and the probable delivery time.  Depending on the shoot, there may be more post production required than time allows, so have this discussion early in the planning process.

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