Mark Fitzgerald – Commercial Photographer in Melbourne
Commercial photography differs from my other work only in the feel of the finished image. The same love and planning goes into each job. The different feel comes from the fact that commercial photography is more technical, but no less artistic.
I love architectural photography for its technical aspect. Buildings contain hard lines, shadows and highlights that require concentration and deliberate lighting to capture. I make a definite distinction that this is architectural photography and not real estate photography because my images are created for beauty and to highlight workmanship rather than to document a house for sale.
Commercial photography takes many forms, and incorporates promotional images of a workplace or store, documentation of processes, events, awards and celebrations, even corporate headshots. Images of this kind are often used in stakeholder and shareholder communications, internal communications, trade advertising or editorial.
My commercial clients almost never call me for just one job and I enjoy an ongoing relationship with these clients.
I look forward to chatting to you about your next commercial photography requirement.